Change your Zap data to HTML, Markdown, ASCII, or plain text

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Updated at August 20th, 2025

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Table of Contents

1. Add a Formatter step 2. Set up your transform 3. Test your action

Formatter’s Text action has several transforms that you can use to change your data into HTML, Markdown, ASCII, or to remove all HTML tags:

Convert HTML to Markdown: reformats your HTML input as Markdown.
Convert Markdown to HTML: reformats your Markdown input as HTML.
Convert to ASCII: reformats your input as ASCII.
Remove HTML Tags: removes all HTML tags from your input, leaving only plain, unformatted text.

This is helpful when you need a different format in later steps in your Zap.

Available on plans:

Free

Pro

Team

Enterprise

1. Add a Formatter step

In the Zap outline, click the Action step or the plus sign + to add a new action. A dialog box will open.
In the search box, search for and select Formatter. The right sidebar will open to the Setup tab.
Click the Action event field to open the dropdown menu and select Text.
Click Continue to continue to the Configure tab.

2. Set up your transform

Click the Transform field to open the dropdown menu, then select the transform that you want the Zap to perform on your string:
- Convert HTML to Markdown.
- Convert Markdown to HTML.
- Convert to ASCII.
- Remove HTML Tags.
In the Input field, manually enter the string you want to transform or map a field from a previous step.
Click Continue to continue to the Test tab.

3. Test your action

Click Test step.
- The Data out tab will display the transform output so you can confirm your string was formatted correctly.
- If the new data is not what you expect, you can adjust the transform settings and retest the step again.

Once you’ve set up your Formatter action, you can use the results in further actions in your Zap. Learn more about how to use Formatter for HTML on the Zapier blog.

Change your Zap data to HTML, Markdown, ASCII, or plain text

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1. Add a Formatter step

2. Set up your transform

3. Test your action

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