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How to get started with Facebook Conversions on Zapier

Written by Owner

Updated at August 20th, 2025

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Table of Contents

Prerequisites Connect Facebook Conversions to Zapier About Facebook Conversions's app Triggers, searches, and actions Limitations Templates Use cases Additional Facebook Conversions resources

Facebook Conversions and Zapier help you send important event data to Facebook. Using a trigger from another app, you can automatically send a purchase, lead, or other conversion events to improve your ad targeting.

Prerequisites

To use the Facebook Conversions app on Zapier, you must have: 

  • A Facebook Business Manager account.
  • You must have full control access for the business asset access associated with the ad account and Facebook page. 
  • To record conversion events for a Meta Pixel, you must add Zapier as a Partner.

Connect Facebook Conversions to Zapier

To create an app connection to Facebook Conversions on Zapier: 

  • Go to the Apps page.
  • Click + Add connection. 
  • A new dialog box will appear. Search for and select Facebook Conversions.
  • Click Add connection.
  • A new browser tab or window will open.
  • Log into Facebook Conversions to authenticate.
  • Grant Zapier permission to access your account if prompted to.

Your Facebook Conversions account is now successfully connected to Zapier.

About Facebook Conversions's app

Triggers, searches, and actions

Triggers
  • No triggers available for Facebook Conversions
Searches
  • No searches available for Facebook Conversions
Actions
  • Send Funnel Event - Publish lead updates from your funnel.
  • Send Other Event - Publish other events to Conversions API
  • Send Lead Event - Publish lead events to Conversions API
  • Send Purchase Event - Publish purchase events to Conversions API

Limitations

  • The Send Funnel Event action will only convert an existing lead that has been in the system for 90 days or less, as Facebook automatically expires leads after 90 days. Learn more about Facebook Conversions's usage limits.

Templates

View all of Facebook Conversions's templates.

Use cases

  • 5 ways to automate Facebook's Conversion API tool
  • Improve your ad targeting with Facebook Conversions (for Business admins)
  • Your guide to Facebook automation
  • How to analyze Facebook and LinkedIn campaign performance with AI-powered agents

Additional Facebook Conversions resources

  • Zapier's Facebook Conversions integration page
  • Facebook Conversions's Zapier integration guide
  • Facebook Conversions's API documentation

 

 

 

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