How to get started with Kit on Zapier

Written by Owner

Updated at August 20th, 2025

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Table of Contents

Prerequisites Connect Kit to Zapier About Kit's app Triggers, searches, and actions Triggers Searches Actions Limitations Templates Use cases Additional Kit resources

Kit and Zapier connect to automate your email marketing. You can trigger actions when new subscribers join and add subscribers to forms or sequences.

Prerequisites

To use the Kit app on Zapier, you must have:

An active Kit account (free Newsletter plan or any paid plan).

Connect Kit to Zapier

To create an app connection to Kit on Zapier:

Go to the Apps page.
Click + Add connection.
A new dialog box will appear. Search for and select Kit.
Click Add connection.
A new browser tab or window will open.
Log into Kit to authenticate.
Grant Zapier permission to access your account if prompted to.

Your Kit account is now successfully connected to Zapier.

About Kit's app

Triggers, searches, and actions

Triggers

Triggers

New Form Subscriber (Instant) - Triggers when a subscription occurs on a specific form.
New Sequence Subscriber (Instant) - Triggers when a subscriber is added to a sequence.
Subscriber Added to Tag (Instant) - Triggers when a specific tag is added to a subscriber.
New Unsubscribe (Instant) - Triggers when a subscriber unsubscribes from your emails.
New Purchase (Instant) - Triggers when a new purchase is added to your account.
New Subscriber (Instant) - Triggers when a new subscriber is confirmed within your account (has completed any applicable double opt-ins).
Tag Removed From Subscriber (Instant) - Triggers when a specific tag is removed from a subscriber.

Searches

Searches

Find Subscriber - Finds an existing confirmed subscriber by email.

Actions

Actions

Create or Update Purchase - Adds a purchase to a subscriber, or updates an existing purchase.
Add Tag to Subscriber - Add a subscriber to a specific tag.
API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Add Subscriber to Form - Subscribe someone to a specific form.
Add Subscriber to Sequence - Add a subscriber to a specific sequence.
Remove Tag From Subscriber - Remove a specific tag from a subscriber if they have it.

Limitations

By default, Kit requires subscribers to double-opt-in to emails for confirmation, meaning they will not show up on the list until they confirm their subscription.
New subscribers added manually in Kit via the "Import Subscribers" button do not trigger automation triggers. Subscribers must be added through a form, landing page, Zapier, or the Kit API to trigger automations.

Templates

View all of Kit's templates.