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How to Get Started with Marketo on Zapier

Written by Owner

Updated at August 20th, 2025

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Prepare your Marketo account by following Custom Services to:

  1. Create an API Only Role with all Access API permissions.
  2. Create an API Only User with just that role.
  3. Create a Custom Service using that API Only User and find its Client ID and Secret.

When you start creating a Marketo Zap, you will be prompted to connect a New Account:

Select Marketo Account

Click the button and a pop-up would appear. Enter the required user details as outlined by the screen:

Marketo Login

Once you've entered the correct Log In details, the pop-up would disappear and you will see the Marketo account added to your Zapier account and is ready for selection:

Marketo success

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