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  • Product updates: May 2024

Changes impacting Facebook Offline Conversions users

Written by Owner

Updated at August 20th, 2025

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Table of Contents

How this update will affect users Guidance on updating your Zaps Additional Meta resources
miscEye icon Note

This information was accurate at the time of publication. Please check out the latest product update notes for any updates or changes.

Meta has announced that it's deprecating the Offline Conversions API (OCAPI) which the current Facebook Offline Conversions app uses. In addition, Meta will disable the ability to create new offline event sets (OES). Meta anticipates that the OCAPI will be discontinued May 1, 2025.

In preparation for this change, Zapier has added support for offline conversions in these two apps:

  • Facebook Conversions
  • Facebook Conversions (for Business admins)

Users can switch to these two apps today to prepare for the upcoming changes to the Facebook Offline Conversions app.

How this update will affect users

  • Beginning June 4, 2024, you won’t be able to create any new Zaps using the Facebook Offline Conversions app.
  • Zaps that use the Facebook Offline Conversions app will continue working until May 1, 2025. After this date, these Zaps will stop running.
  • To continue using Facebook Offline Conversions, you’ll need to manually update your Zaps to use either Facebook Conversion or Facebook Conversions (for Business admins).

View all affected Zaps that use Facebook Offline Conversions.

Guidance on updating your Zaps

When updating to Facebook Conversions or Facebook Conversions (for Business admins), you’ll need to use either of these actions:

  • Send Purchase Event
  • Send Other Event

When setting up either of these actions, you must select the Action Source dropdown menu as Physical Store to record your offline conversions.

In addition, a new required “Dataset” field will appear in the Zap editor. To complete this field, Meta recommends:

  • If you already have a pixel dataset for web events, select this dataset to migrate your existing OCAPI.
  • If you have an exclusive offline app via OCAPI and no web events, create a new dataset.

Additional Meta resources

  • How to create a dataset in Meta Events Manager
  • About datasets in Meta Events Manager
  • Decide which dataset creation option is right for your business

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