Facebook Lead Ads (for Business admins) and Zapier help automate your lead and ad management. The integration can be triggered by new leads or comments on an ad to automatically create reports or manage new leads in other apps.

Available on plans:

Free

Pro

Team

Enterprise

Prerequisites

To use the Facebook Lead Ads (for Business admins) app on Zapier, you must have:

• The Facebook page that you’re connecting to must be added to a business portfolio.
• Your Facebook account must be added to the business portfolio associated with the ad account and Facebook page.
• You must have full control access for the business asset access associated with the ad account and Facebook page.
• A paid Zapier account. Facebook Lead Ads (for Business Admins) is a premium app on Zapier.

Note

Zapier offers two versions of the Facebook Lead Ads app integration on Zapier: one for standard accounts and one for Business Admins. The app you should use depends on the permissions of your Facebook account. 

Connect Facebook Lead Ads (for Business admins) to Zapier

To create an app connection to Facebook Lead Ads (for Business admins) on Zapier: 

• Go to the Apps page.
• Click + Add connection. 
• A new dialog box will appear. Search for and select Facebook Lead Ads (for Business admins).
• Click Add connection.
• A new browser tab or window will open.
• Log into Facebook Lead Ads (for Business admins) to authenticate.
• Grant Zapier permission to access your account if prompted to.

Your Facebook Lead Ads (for Business admins) account is now successfully connected to Zapier.

Tip

Each Zapier connection you set up is for a specific page in your Facebook Lead Ads account. To collect leads for a different page, create a new connection.

About Facebook Lead Ads (for Business admins)'s app

Triggers, searches, and actions

Limitations

• If you update your Facebook Lead Ads permissions, you must reconnect your account to Zapier.
• If your newly created form has not received any submissions yet, you'll see generic data in the Zap editor. To test your Zap, create sample leads using the Facebook Lead Ads testing tool.

Guidance on mapping fields: raw vs regular

When selecting fields to map data to your other apps, you will notice that there are two types of fields available: "raw" and "regular".

The difference between the two is how the data is processed:

• Raw fields: These are unformatted fields, meaning it’s the exact data provided by the Meta API.
• Regular fields: These are formatted fields, meaning they are structured and uniform making them easier to work with.

In this example, you can see there are two fields available to map for an email address.

Both types of fields are valid, and in some cases may be the same, depending on how the user inputted the data.

Zapier recommends using regular fields, to reduce formatting issues once the Zap is live.

Templates

View all of Facebook Lead Ads (for Business admins)'s templates.

Use cases

• 6 ways to automate Facebook Lead Ads
• Connect Facebook Lead Ads to Google Sheets
• Automatically track & respond to Facebook leads
• Add new leads from Facebook Lead Ads to HubSpot
• Build a Facebook Lead Ads email integration with Mailchimp
• How to add leads from Facebook Lead Ads to Excel
• Send Facebook Lead Ads to Salesforce automatically
• Add leads from Facebook Lead Ads to LeadConnector
• How to download leads from Facebook Lead Ads

Additional Facebook Lead Ads (for Business admins) resources

• Zapier's Facebook Lead Ads (for Business admins) integration page
• Facebook Lead Ads's Help Center
• Facebook Lead Ads (for Business admins)'s API documentation