How to get started with Google Ads on Zapier

Written by Owner

Updated at August 20th, 2025

+ More

Table of Contents

Prerequisites Connect Google Ads to Zapier About Google Ads's app Triggers, searches, and actions Limitations Templates Use cases Additional Google Ads resources

Google Ads and Zapier work together to automate your advertising workflows. You can trigger actions whenever a new lead is created from a lead form extension or a new campaign is launched. You can also perform actions like adding or removing a contact from a customer list, sending offline conversion data, or setting a campaign status.

Available on plans:

Free

Pro

Team

Enterprise

Prerequisites

To use the Google Ads app on Zapier, you must have:

A paid Zapier plan. Google Ads is a premium app on Zapier. However, eligible users can use Google Ads for free on Zapier for 6 months (available to both paid and free Zapier plan users).
A paid Google Ads plan:
- Custom Matched Audiences require a minimum of $50k in ad spend.
An activated Google Ads account.
These account permissions:
- Offline conversions require:
  - a Google Click ID.
  - a 'Main Account' but the 'Managed Account ID' is optional.
  - Approve Zapier as a data partner.

Connect Google Ads to Zapier

To create an app connection to Google Ads on Zapier:

Go to the Apps page.
Click + Add connection.
A new dialog box will appear. Search for and select Google Ads.
Click Add connection.
A new browser tab or window will open.
Log into Google Ads to authenticate.
Grant Zapier permission to access your account if prompted to.

Your Google Ads account is now successfully connected to Zapier.

About Google Ads's app

Triggers, searches, and actions

Triggers

New Campaign (Polling) - Triggers whenever a new campaign is created in Google Ads.
New Lead Form Entry (Polling) - Triggers whenever a new lead is created from a Lead Form Extension.

Searches

Find Campaign by Id - Finds a Google Ads Campaign whose id matches the provided input.
Find Customer List - Finds a customer list by name.
Find Campaign by Name - Finds a Google Ads Campaign whose names matches the provided input.

Actions

Add Contact to Customer List With Email - Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Create Customer List - Creates a customer list in Google Ads Audience Manager.
Remove Contact From Customer List - Removes a contact from a customer list.
Set Campaign Status - Sets the status of a Google Ads campaign.
Add Contact to Customer List - Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
Create Report - Creates a report on specified data from your campaigns/ads.
Send Offline Conversion - Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Find or Create Customer List - Finds a customer list by name. Optionally creates a new customer list.

Limitations

API rate limits apply, if you exceed these limits, you'll receive a 429 error.
Google Ads requires up to 3-12 hours after an ad click before a conversion can be successfully uploaded. You can add a delay steps to ensure all conversions are counted.
It can take 6-8 hours for customer lists to populate with contacts after successful task execution.
Only conversion actions with a source of "Import from clicks" are supported with the Offline Conversions action.
Zapier hashes (using SHA256) any email, phone number, first name, or last name values for the following Google Ads actions, before sending to Google Ads:
- Add Contact to Customer List
- Add a Contact to Customer List with Email
- Remove a Contact from Customer List
- Send Offline Conversion

Templates

View all of Google Ads's templates.

How to get started with Google Ads on Zapier

Contact Us

Prerequisites

Connect Google Ads to Zapier

About Google Ads's app

Triggers, searches, and actions

Limitations

Templates

Use cases

Additional Google Ads resources

Related Articles