How to get started with Klaviyo on Zapier

Written by Owner

Updated at August 20th, 2025

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Table of Contents

Prerequisites Connect Klaviyo to Zapier About Klaviyo's app Triggers, searches, and actions Triggers Searches Actions Limitations Templates Use cases Additional Klaviyo resources

Klaviyo and Zapier connect to automate email marketing. You can trigger actions when new profiles join lists or events occur and create subscribers or track customer actions.

Prerequisites

To use the Klaviyo app on Zapier, you must have:

An active Klaviyo account (free or paid plan).
Add Zapier as an app from Klaviyo's marketplace.

Connect Klaviyo to Zapier

To create an app connection to Klaviyo on Zapier:

Go to the Apps page.
Click + Add connection.
A new dialog box will appear. Search for and select Klaviyo.
Click Add connection.
A new browser tab or window will open.
Log into Klaviyo to authenticate.
Grant Zapier permission to access your account if prompted to.

Your Klaviyo account is now successfully connected to Zapier.

About Klaviyo's app

Triggers, searches, and actions

Triggers

Triggers

New Event - Triggers on a new event. Optional filtering by metric. (Polling)
New Profile - Triggers when a new Profile is created. Optionally filter for new Profiles that subscribed to a specific channel. (Polling)
Profile added to Segment or List - Triggers when a Profile is added to a Segment or to a List. (Polling)

Searches

Searches

Find Campaign - Find a campaign by name
Find Segment - Find a segment by name
Find Tag - Find a tag by name
Find List - Find a list by name
Find a Profile - Finds a Profile by email address or phone number. Optionally, provide a list to search within
Find or Create Subscriber - Finds a subscriber, or optionally creates one if none are found

Actions

Actions

Add Tag to List - Adds an existing tag to a list
Create List - Creates a new list
Create Event - Creates a new event for a specific metric
Remove Tag From List - Removes an existing tag from a list
Send Campaign - Sends a draft campaign immediately
Create Or Update Profile - Create or Update a Profile and add it to a list you specify. Profiles are single or double opted in based on the list's settings
Unsubscribe Profile - Unsubscribes a Profile from Email and/or SMS based on provided identifiers
Add Profile to List - Adds an existing profile to a list
Add Tag to Segment - Adds an existing tag to a Segment
Create Profile - Creates a new Profile. Optionally subscribe the Profile to a channel (email or SMS)
Remove Profile from List - Removes a Profile from a List
Remove Tag from Segment - Removes an existing tag from a Segment
Update Profile - Updates an existing profile and optionally adds them to a list
Subscribe Profile - Subscribe a Profile to Email Marketing, SMS Marketing or both
API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication

Limitations

API rate limits apply. Klaviyo's API has rate limits that can impact the performance of your Zapier integrations. These limits control the number of requests you can make in a given timeframe.

XS: 1 request per second (burst), 15 requests per minute (steady)
S: 3 requests per second (burst), 60 requests per minute (steady)
M: 10 requests per second (burst), 150 requests per minute (steady)
L: 75 requests per second (burst), 700 requests per minute (steady)
XL: 350 requests per second (burst), 3,500 requests per minute (steady)

Templates

View all of Klaviyo's templates.