How to get started with LinkedIn Ads on Zapier

Written by Owner

Updated at August 20th, 2025

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Table of Contents

Prerequisites Connect LinkedIn Ads to Zapier About LinkedIn Ads's app Triggers, searches, and actions Limitations Templates Use cases Additional LinkedIn Ads resources

LinkedIn Ads and Zapier connect to automate lead capture. You can trigger actions when new lead gen form responses arrive and add contacts to audiences.

Available on plans:

Free

Pro

Team

Enterprise

Prerequisites

To use the LinkedIn Ads app on Zapier, you must have:

A LinkedIn Campaign Manager account with proper permissions:
- You must be assigned as both the Account Manager or Campaign Manager role on the ads account in the Campaign Manager tool, as well as the Company Page Admin or Lead Gen Forms Manager role.
At least Viewer permissions within the LinkedIn ads account to connect LinkedIn Lead Gen Forms with Zapier.
- For using the New Event Form Response trigger, you will need permission as super admin or content admin of a company page.
- Learn more about using event forms with Zapier.
A paid Zapier plan, as LinkedIn Ads is a premium app on Zapier.

Connect LinkedIn Ads to Zapier

To create an app connection to LinkedIn Ads on Zapier:

Go to the Apps page.
Click + Add connection.
A new dialog box will appear. Search for and select LinkedIn Ads.
Click Add connection.
A new browser tab or window will open.
Log into LinkedIn Ads to authenticate.
Grant Zapier permission to access your account if prompted to.

Your LinkedIn Ads account is now successfully connected to Zapier.

About LinkedIn Ads's app

Triggers, searches, and actions

Triggers

New Lead Gen Form Response (Organic Content) - Triggers when you receive a new form response tied to a Company Page, Product Page, or Event. (Instant trigger)
New Lead Gen Form Response (Sponsored content) - Triggers when you receive a new form response for an ad. (Instant trigger)

Searches

No search actions available for LinkedIn Ads

Actions

Add Company to Audience - Adds a Company to an Audience.
Create Audience - Creates an Audience that you can add Contacts or Companies to.
Create Report - Creates a new report.
Add Contact to Audience - Adds a Contact to an Audience.
Remove Email from Audience - Removes an email address from an Audience.
API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

Limitations

Only one app connection per LinkedIn profile is allowed at one time. You cannot share credentials across different Zapier accounts.
Authentication expires every 60 days and requires manual reconnection to continue receiving leads.
Test records cannot be received from real account data. Triggers can only receive test data sent through LinkedIn's testing tool during setup.
All test records from LinkedIn's testing tool have the same Lead ID and cannot trigger the Zap.
When using Add Company to Audience action, audiences only appear in dropdown if they were created using Zapier's Create Audience action.
Field mapping breaks when LinkedIn form field names are changed, requiring retesting and remapping.
LinkedIn API enforces rate limits with maximum number of API calls per 24-hour period, resetting at midnight UTC daily.

Templates

View all of LinkedIn Ads's templates.

Use cases

Tip

Want more cost-effective LinkedIn ads? The LinkedIn Conversions app shows you which ads drive results, helping you improve ROI. It’s free to use on Zapier—learn how to get started.