How to get started with Mailchimp on Zapier

Written by Owner

Updated at August 20th, 2025

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Table of Contents

Prerequisites Connect Mailchimp to Zapier About Mailchimp's app Triggers, searches, and actions Limitations Templates Use cases Additional Mailchimp resources

Mailchimp and Zapier connect to automate email marketing. You can trigger actions when new subscribers join and add people to audiences or create campaigns.

Prerequisites

To use the Mailchimp app on Zapier, you must have:

An active MailChimp account (any plan including the free plan).

Connect Mailchimp to Zapier

To create an app connection to Mailchimp on Zapier:

Go to the Apps page.
Click + Add connection.
A new dialog box will appear. Search for and select Mailchimp.
Click Add connection.
A new browser tab or window will open.
Log into Mailchimp to authenticate.
Grant Zapier permission to access your account if prompted to.

Your Mailchimp account is now successfully connected to Zapier.

About Mailchimp's app

Triggers, searches, and actions

Triggers

New Campaign (Polling) - Triggers when a new campaign is created or sent.
Link Clicked (Polling) - Triggers when a recipient clicks a pre-specified link in your campaign.
New Customer (Polling) - Triggers when a new customer is added to a selected store.
New Order (Polling) - Triggers when a new order is created.
New Subscriber in Segment or Tag (Polling) - Triggers when a subscriber is added to a segment or tag within an audience.
Email Opened (Polling) - Triggers when a recipient opens an email in a specific campaign.
New Audience (Polling) - Triggers when a new audience is added to your MailChimp accounts.
New Subscriber (Instant) - Triggers when a new subscriber is added to an audience.
New Unsubscriber (Instant) - Triggers when any current subscriber unsubscribes from an audience.
New or Updated Subscriber (Instant) - Triggers when a subscriber is added or updated in an audience.

Searches

Find Customer - Finds a customer by an email address.
Find a Subscriber - Searches for a new subscriber on your MailChimp audience.
Find or Create Tag - Find or Create Tag
Find a Campaign - Finds an existing campaign.
Find Tag - Find a tag.
Find or Create Campaign - Finds an existing campaign.
Find or Create Subscriber - Searches for a new subscriber on your MailChimp audience.

Actions

Archive Subscriber - Archives an existing subscriber.
Campaign Report - Get report details for a specific sent campaign.
Create Tag - Creates a new tag.
Create Audience - Creates a new audience in your MailChimp account.
Permanently Delete Member - Deletes all personally identifiable information related to a member within an audience.
Remove Subscriber from Tag - Removes a subscriber by email address from a tag within an audience.
Add Note to Subscriber - Adds a new note to an existing subscriber.
API Request (Beta) - This is an advanced action which makes a raw HTTP request that includes this integration's authentication.
Create Campaign - Creates a campaign draft.
Click Report - Get report details for a specific link clicks.
Create Custom Event - Creates a custom event for an existing subscriber.
Add/Update Subscriber - Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.
Unsubscribe or Delete Contact - Unsubscribe or delete a contact by email address within an audience.
Send Campaign - Sends a campaign to all subscribers in an audience, segment, or tag.
Add Subscriber to Tag - Add an email address to a tag within an audience. Note: the email address

Limitations

Mailchimp Marketing API has a limit of 10 simultaneous app connections per user. Requests exceeding this limit will receive a 429 (Too Many Requests) error.
API rate limits apply. The Marketing API has a 120-second timeout on API calls. Requests taking longer than 120 seconds will be terminated.
If your Mailchimp list has double opt-in enabled, subscribers added by Zapier will not show up in the list immediately until they confirm via the double opt-in email.
Mailchimp checks for duplication based on email addresses. When an action attempts to add an email that's already in the list, the task will not proceed.
Zapier does not have an action that sends a campaign to a specific person. The Send Campaign action will email all contacts in your audience.
To dynamically update group fields, you must format groups to match the exact format: group category->group option.
If someone subscribes, unsubscribes, and is later re-added to a list, the Zap will not trigger as it sees it as a duplicate. Unique email addresses will only trigger once.

Templates

View all of Mailchimp's templates.

How to get started with Mailchimp on Zapier

Contact Us

Prerequisites

Connect Mailchimp to Zapier

About Mailchimp's app

Triggers, searches, and actions

Limitations

Templates

Use cases

Additional Mailchimp resources

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