Send CRM funnel events to Facebook Conversions

Written by Owner

Updated at August 20th, 2025

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Table of Contents

Set up your CRM trigger Set up your Facebook Conversions Send Funnel Event action

You can use Facebook Conversions to receive funnel events in your CRM.

Set up your CRM trigger

Set up your Zap trigger.
Select a trigger for when:
- New leads are added to your CRM.
- Lead statuses change.

Note

Depending on the trigger events available for your CRM, this may require using two separate Zaps.

In the Zap outline, click the Action step or the plus sign + to add a new action. A dialog box will open.
Search for or select Facebook Conversions.
Click the Action event dropdown menu and select Send Funnel Event.
Finish setting up your action.