Beginning April 14, 2025, when you use the TikTok Conversions app in a Zap, action steps will not count toward your task usage. Action steps that use other apps will still count towards your task usage. This means you can use Send Lead Event action for free, up to a maximum of 100,000 tasks per Zapier account .

All other plan features, including rate limits, still apply.

This offer is available to all Zapier users.

How do I get this offer?

To start getting free tasks for TikTok Conversions, all you need to do is create a Zap that includes the TikTok Conversions Send Lead Event action. Tasks for that action are free up to a maximum of 100,000 per month. 

FAQs

What is a task?

A task is an action your Zap successfully completes. For example, if your Zap has an action to create new Google Contacts, each contact that is created will count as one task. Learn more about tasks in Zapier.

How long is this offer available?

There is currently no planned end date for this offer's availability. Should an end date be set, impacted users will receive an email notice from Zapier at least 60 days before any changes take effect.

How are multi-step Zaps handled?

In Zaps with multiple action steps, only steps that send tasks to TikTok Conversions will be exempted from your plan's quota. Tasks for other apps will still count towards your task usage. Triggers do not count toward your task usage.

Example

If your Zap contains:

• A Slack action
• A TikTok Conversions action

Running that Zap will consume 1 task against your plan quota (the Slack action), with the other task (the TikTok Conversions action) exempt.

What happens to my Zaps if I use all of my tasks during a billing cycle?

Steps that use the TikTok Conversions app will not count towards your task usage, regardless of your Zapier plan. If you run out of tasks during a billing cycle:

• If your Zap only uses TikTok Conversions actions, the Zap will continue to run.
• If your Zap contains apps other than TikTok Conversions, the Zap will:
  • run a TikTok Conversions action step if it is the first step in the Zap and any subsequent TikTok Conversions action steps that follow directly afterward.
  • not run action steps that use any other app.
  • not run TikTok Conversions action steps that come after an action step that uses any other app.
• If your Zap does not include a TikTok Conversions step, all action steps will be held.
• All other plan limits, including rate limits, still apply.

Example

Here are some scenarios describing how Zaps would behave if your account ran out of tasks.

If your Zap consists of:

• Salesforce trigger
• First TikTok Conversions action
• Second TikTok Conversions action
• Salesforce action
• Third TikTok Conversions action

the Zap will only run the first and second TikTok Conversions actions. It will not run the Salesforce action or the third TikTok Conversions action.

If your Zap consists of:

• Gmail trigger
• Salesforce action
• Slack action

the Zap will not run any action steps, these steps will be held.

Note

This information was accurate at the time of publication. Please check out the latest product update notes for any updates or changes.