What is a Zap?

Written by Owner

Updated at August 20th, 2025

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What can I do with a Zap?

A Zap is a workflow that connects your apps to automate repetitive tasks. It consists of a trigger, which starts the Zap, and one or more actions, which are the events that the Zap performs after it’s triggered.

What can I do with a Zap?

Use Zaps to automate your repetitive tasks without code, saving you time and money. You can use any of the 8,000+ apps on Zapier to build a workflow that combines a trigger and one or more actions.

Example

You want to build a system to manage incoming sales leads from Facebook by automatically adding them to your customer relationship management app, HubSpot.

In the trigger step, select the Facebook Lead Ads as the app that triggers your workflow, then select the New Lead event. With this trigger, your Zap will run each time you get a new lead.
In the action step, select the HubSpot app and the Create Contact action. The Zap will create a new contact in HubSpot for you from that new lead.
You can add another HubSpot action using the Create Deal action. This will create a new deal for your contact.
Finally, you can add another step to notify your sales team about the new lead by adding the Send Channel Message action using the Slack app.

Learn more about how to start building Zaps.

What is a Zap?

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What can I do with a Zap?

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